7 Tips to Increase Law Firm Website’s Conversion Rate
Internet marketing begins with your website. Research says more than 45% of people consider your website design to assess your expertise and quality of your services. In fact, your law firm can lose out clients to your competitors if you don’t consider web development and designing services.
Fortunately, you can hire law firm marketing agency to grow your law business and increase your conversion rate. Here are 7 things every law website needs for better conversion rates.
- The USP of Your Firm
To make your law firm stand out, you need to present the USP (unique selling price) of your services on the homepage. It is the USP of any firm that convinces your prospects to choose your services over the competitors.
Being a lawyer, you are expected to present the USP in a professional manner. It must look real and attract your prospects.
- Testing is Important
Users check every minor to major detail of a website before buying their services. For law firms, website testing is extremely important. Whether it is for link placement or use of specific font color, you must check the website to ensure everything is smooth and perfect.
If you are not familiar with website testing, hire a law firm digital marketing agency and get a second opinion. They will even make minor adjustments to improve your website’s design.
- The clarity in Value Preposition
You only have 8-10 seconds to impress your visitors. People only take 8 seconds to decide if they should hire your services or not. Well, this time is sufficient to convert your visitors into clients. All you need is an engaging and brilliant content that not only extends their stay on your page but encourages them to hire you.
- Get Verified
To present your business in local search results, you need to create an account with Google+. For every law firm, a Google+ account is necessary as it acts as the verification of your business. If you haven’t set up a profile on Google+ yet, create it now.
- Keep Your Site Navigation Simple
Easy navigation guides your clients to follow the next step to hire your services. It even helps them to locate your services and other website pages quickly. Complicated navigation or a cluttered website will not only affect your online reputation, but it will drive your prospects away from your website.
- Personalize Your Website
A law firm marketing agency will always recommend website personalization. Usually, your business receives emotional clients, who want to ensure that you can help them with their case before they buy your services. To make it possible, you need to personalize your website content.
- Offsite SEO
To make your website a trusted source, you need to invest in law firm seo agency such as IQMinds internet marketing agency to build great off-site SEO profile of your company. They collect backlinks to improve your website’s performance in search engines.